Is U. of Cincinnati dragging its feet on rowing?

A group of rowers at the University of Cincinnati has filed suit against the university alleging Title IX violations. This is a relatively common suit that will probably get more common: athletes are not suing schools that don't offer particular sports; they're alleging that the school is not treating a group of female athletes as well as they treat male athletes. In UC's case, the school has not built a promised boathouse and that athletes are not getting uniforms, trainers, and other benefits like other Bearcat squads.
This is a tough year for Cincinnati. They just fired a popular basketball coach, Bob Huggins, and are in their first year in the unwieldy Big East Conference. So it's unsurprising if they haven't made rowing--a sport usually added to provide a significant boost to the number of female athletes on varsity teams--a priority.
But this case is the classic example of the business vs. education problem in sports. From a financial standpoint, it makes no sense to spend $2 million on a boathouse for 60 women; UC only makes money from basketball, and to a limited extent football. But from an educational standpoint, colleges are required to treat female athletes as well as they treat men, thanks to Title IX. If the benefits provided to women athletes lag those of men, then the university has a problem. This is a good case to track.